Quality, cross-channel content is increasingly being recognised as the most effective way of creating meaningful relationships between brands and consumers (and as a powerful tool for internal communications). It’s a rewarding time for content producers of all kinds – particularly those of us who have been involved in branded content since the heady, print-centric days when custom publishing was king. As the following examples show, 2013 looks set to be the year that content marketing moves from a niche discipline to core marketing activity for brands of all sizes – the question is, have you got the strategy and the team in place to help you stand out from the crowd?

1. Fizz, fuel, and ‘phenomenal’ traffic – big brands using content to earn bigger audiences

Coca-Cola‘s new ‘Journey‘ site is at the heart of its ‘Content 2020’ strategy, which aims to double the size of its…