Orlando Sentinel Strategic Sales & Marketing
Digital commerce, fueled by growth in mobile purchasing, hit a huge milestone last year. In 2012, B2C ecommerce spending totaled on $1 trillion globally. New research has come available that shows it’s not even close to slowing down.
● From 2011 to 2012, global ecommerce grew 21% to reach $1.2 trillion
● By 2016, ecommerce is projected to hit $1.5 trillion worldwide
● In North America, digital spending grew 14% to nearly $365 billion. Next year it is expected to expand to over $400 billion
● The number of digital buyers in the US is expected to grow from 150 million last year to 175 million in 2016
● China is expected to see the greatest growth. Ecommerce is projected 65% from 2012 to 2013 and the number of digital customers will rise by nearly 25%
What Does This Mean To You?
What does your ecommerce strategy look like?
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