Image source by George Hodan

Ken Blanchard and Mark Miller capture, “The Secret,” of leadership in five letters, SERVE. The beauty of SERVE is inescapable simplicity and actionable clarity.

Serve

See the future: envision and communicate a compelling picture of a preferred future.

1. What do I want to be true of the future?
2. Why should anyone care?
3. How will progress be measured?

sErve

Engage and develop others: recruit and align people for the right job. Create environments where people bring vision to life.

1. What invited my engagement in the past?
2. Which of these factors are missing in those I lead?
3. How can I help teams and individuals grow?

seRve

Reinvent continuously: continuously focus on improvement.

1. How do I need to change?
2. Where do I want different outcomes?
3. What organizational changes will accelerate progress?

serVe

Value results and relationships