Amazon, Crocs, Kohl’s, Lululemon were recognized by the National Retail Federation Board as innovators and leaders in retail industry because they successfully distinguished themselves as pioneers through the use of new, innovative or imaginative techniques, formats or services that are sustainable and can evolve with the industry. These awards celebrate individuals/businesses who have achieved international recognition for excellence in their native country and internationally.

Following the lead of these star performers, the retail industry strives to respond to consumers as they begin to get back their shopping appetite. Marketers look for newer, better ways to grow their brands and take advantage of marketing opportunities to better compete. Here’s a countdown of the top six trends that will drive the retail industry this year:

1.       Social commerce: Where are people spending majority of their time online? Social media. Retailers have recognized this and integrated social media and e-commerce. A recent survey