See on Scoop.it – international e-commerce
As any gardener knows, the answer to “When should I plant?” depends on what and where you’re planting. That applies likewise to consumer-goods companies looking for growth in emerging markets. The time to “plant” in a given market — whether it’s a country, region or city — depends on the category and the market’s stage of development/maturity. The most important driver of that is GDP per capita, but how do you know what level it has to reach for the market to be “ready” for your product?
Testing markets to determine whether they "are ready" for your products.
See on cmsoforum.mckinsey.com
Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.
Kenneth Carnesi 
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