Eyeing Emerging Markets? Think Micro, Not Macro

See on Scoop.itinternational e-commerce

About 440 cities are on track to deliver almost half of global GDP growth. Now’s the time to get more granular with your emerging marketing strategy.

Kenneth Carnesi‘s insight:

Time to "micro" manage your approach into emerging markets and re-think your entry point strategy.

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Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.

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