Glocalization – what is it? | TrueLanguage

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Glocalization is an industry term and a portmanteau of globalization and localization. It is business jargon for the adaptation of a product or service specifically to each locality or culture in which it is sold.

Kenneth Carnesi‘s insight:

Not just a language difference; but a true market strategy. Bring your brand global – but be prepared to tweak it for local markets withinn the global arena.

See on www.truelanguage.com

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Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.

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