See on Scoop.it – international e-commerce
Glocalization is an industry term and a portmanteau of globalization and localization. It is business jargon for the adaptation of a product or service specifically to each locality or culture in which it is sold.
Kenneth Carnesi‘s insight:
Not just a language difference; but a true market strategy. Bring your brand global – but be prepared to tweak it for local markets withinn the global arena.
See on www.truelanguage.com

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