How To Calculate The ROI Of CRM | Forrester Blogs

Digest…

The first step is to estimate how investing in a CRM solution will help grow revenues, cut operating costs, and boost IT efficiencies:

  •  Power up the revenue engine. 
  •  Cut the cost of generating and servicing revenues.
  •  Improve IT efficiencies. 

On the cost side of the equation, estimate the costs of software, deployment, maintenance, and support:

  • Dig into hardware, software, and subscription costs. 
  •  Dissect deployment costs. 
  •  Factor in ongoing maintenance costs. 
  • Don’t get blindsided by administrative and infrastructure costs. 

See on blogs.forrester.com

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Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.

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