Success in Emerging Markets Requires Challenging Your Assumptions

Developing products for emerging markets is not simply a matter of outsourcing production to those areas or finding the cheapest product possible. Success requires a fundamental shift in thinking along several points.

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Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.

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