Persona research is a great way to get to know your customers and better give them what they want. Here’s my process to use it to create targeted content….In this age of noise, it’s critical that your message cuts through the static and connects with customers.That’s why persona research is an essential part of your overall content marketing strategy – to ensure your content is speaking to, and connecting with, the right people.Persona research is as much an art as it is a science. In Raven’s recent post “48 tips for SEO newbies from 48 experienced SEOs,” Sarah Peters says this about content: “Know your audience/customer, first and foremost. What do they need? What are they searching for? How much do they know already? Where do they gather? What do they value? Find out, and then give them that.”That’s awesome advice, and it’s really the core concept behind persona research. In this post, I’d like to walk you through my process of using this research to create targeted content….
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Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.
Kenneth Carnesi 
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