Infographic: The State of Mobile Content Marketing – Marketing Technology Blog

When all the data was put together, there were some startling findings:

  • Open rates on mobile devices have increased by 300% from October 2010 to October 2012. 
  • Mobile email creates twice as many conversions as social activities or search.
  • Mobile may not mean “on the go.” 51% of US mobile users browse, search, and purchase on mobile devices at home.
  • Web visits on a mobile or tablet device are highest on Thursday at 15.7%.
  • SMS marketing messaging is becoming more popular, with 31.2% of agencies using this tactic to increase click through.

See on www.marketingtechblog.com

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Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.

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