Summary…
Here is my seven-step checklist to ensure your landing pages adhere to B2B best practices:
- Connect the landing page directly to the outbound message.
- Create a fresh landing page for each variable in your campaign.
- Mobile-enable your landing page.
- Pre-populate the form where possible.
- Ask for the minimal amount of information you need to take the next step in the relationship.
- Develop a culture of constant testing.
- Follow landing page design best practices.
See on www.biznology.com
Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.
Kenneth Carnesi 
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