SMS Marketing’s Fine Line | Mobile CRM | CRM Buyer

The case for SMS marketing is easy to make. It’s cheap and it’s easy. It can be far-reaching, given how many people carry cellphones now — and did I mention that it’s cheap? Still, there is a downside to SMS marketing.

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Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.

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