For Emails, Name Recognition Drives Opens

Among US internet users, seeing a recognizable name in an email subject line has a strong influence on whether that email will be opened. But it seems that emails have thus far had a small impact on driving purchases among mobile device users.

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Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.

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