Key excerpt…
[Cutts] also talks about including access to information that isn’t otherwise generally available. Here are some ideas on how you can make it quite different:
- Recognized Expert Analysis: In addition to producing the list of resources, add commentary and analysis from recognized experts and cement that with rel=author tagging. This is where the “editorial voice” and “distinctive point of view” come in.
- Unique Expert Reviews: Include expert reviews and commentary on the curated content. The key here: these reviews aren’t published elsewhere. Rel=author tagging is a good idea here, too.
- Data Sources: Accessing data sources not available to Google is also useful. Bear in mind, though: it’s critical that these data sources be very distinct and differentiated in a way that will be immediately obvious to both users and Google.
- Freshness: If you have a method for updating this in real time, and significantly faster than Google does, this may work as well. Note: a regurgitated news feed fails this test.
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Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.
Kenneth Carnesi 
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