Conversion is the key metric used by both B2Bs and B2Cs to determine how well their landing page is performing. B2Cs tend to be especially focused on this objective, whereas B2Bs also put heavy emphasis on generating leads from the landing page.
Key excerpt…
Ascend2, an agency consulting company, and Research Underwriters surveyed business-to-business (B2B) and business-to-consumer (B2C) marketing professionals worldwide in August 2013 on their landing page optimization strategy. The greatest percentage from both groups considered conversion to be the most useful metric for analyzing the performance of their landing pages, cited by 57% of B2B respondents and 69% of B2C respondents. Clickthrough rate (CTR) was also important to B2B marketers, significantly more so than to B2Cs.
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Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.
Kenneth Carnesi 
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