Google recently announced a change in the way Quality Scores are reported. What actually changed? We dug into the Quality Score data to find out.
Digest…
If nothing changed about your “real” Quality Score, and this is truly just a glossy reporting change, then there should be no effect on your other metrics. BUT, there’s another way to interpret Google’s announcement. Google might be saying that they haven’t changed the factors that go into Quality Score, but they have changed how they normalize the results (which is how they can compare disparate advertisers). If that’s true, then there could be substantial impacts to your account. Quality Score is half the equation to determine your Ad Rank and an important part of determining the price you pay.
And what we found was … Google Took Away Your 10’s
See on www.wordstream.com
Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.
Kenneth Carnesi 
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