Introducing Omnimarketing – As marketers and the customers they aim to attract fully embraced inbound marketing, outbound marketing became more effective.
Key excerpt…
The Omnimarketing formula looks something like this.
- Build a content strategy that attracts the right customer and builds trust. Test, tweak, add and subtract until you find the right customer conversion journey and experience.
- Work to understand everything you can about the prospects and customers your inbound approach is attracting.
- Get your sales teams to move deeply into social networks to understand even more about the needs and challenges of the customers your marketing is attracting.
- Let your salespeople start leveraging and personalizing content assets to turn up and make smart calls.
- Now start building a narrowly targeted advertising approach that brings even greater numbers of leads into your content or Marketing Hourglass.
- Continue to test, tweak and refine your outbound efforts based on actual conversations and conversions that move through your Omnimarketing approach.
- Re-engage your customers to measure results and enable referrals.
See on www.ducttapemarketing.com
Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.
Kenneth Carnesi 
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