Content Marketing As A Useful, Meaningful Experience. Anything Else Is Just Noise.

If you asked 50 digital marketing professionals to finish this statement, “Content Marketing is…” you might get as many different definitions.Many SEOs think content marketing is link building. Public Relations pros often think of content marketing as owned, earned media and increasingly, paid media.The closer you are to the meaning and spirit of what content marketing means, the closer you are to understanding how it will help your business grow.Based on my experience as a content creator and through the content marketing consulting we do at TopRank, I think there are a few key principles for companies to understand in order to get the most out of what content marketing can do for their brand….

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About kennethcarnesi

Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.