Good personas are useful, but poor personas do more harm than good. Here are three common problems with the personas B2B marketers are using along with solutions for each one. Digest… 1. The Funhouse Mirror Persona All too often marketers…

A Moz blog post gained big attention after proclaiming an “amazing correlation with higher search rankings” and quickly prompted Google’s Distinguished Engineer to debunk the overall idea that Google +1’s lead to higher search rankings. Key excerpt… So his belief…

Puerto Rico Leads In Social Security Fraud; Latest Bust Deemed Biggest Ever Fox News Latino A former Social Security worker accused of stealing $2.5 million in false claims in Puerto Rico was one of 75 people charged Wednesday by federal……

Credit scores are used: By lenders, to determine whether you’re approved for loans or credit cards, along with the interest rates and terms you get. Liz Weston. By insurers, to set premiums. By cell phone companies, to see … See on…

New iris recognition research from NIST refutes earlier claims that the human iris changes over time and does not present a stable biometric modality. See on blog.m2sys.com

We’re “Five Years Off” from Homeland Security Using Facial Recognition to …Motherboard (blog)The system needs not just frontal photos, but side shots and iris and retinal scans. See on motherboard.vice.com

Identity and Access Management Market by Components Worth $10.39 Billion … See on http://www.sfgate.com

The federal government is making progress on developing a surveillance system that would scan crowds and automatically identify people by their faces, raising concerns among some privacy advocates. See on http://www.nytimes.com

Apple IPhone Rumor Boosts Biometrics CompaniesBusinessweekTouchscreen technology’s big break came in 2007 with the introduction of the iPhone. See on http://www.businessweek.com

PRECISE BIOMETRICS AB : Precise Biometrics Launches Fingerprint Algorithm …4-traders (press release)… about the agreement with Fingerprint Cards here. See on http://www.4-traders.com