A Business Leader’s Guide to Marketing Metrics – G2M Solutions | #TheMarketingAutomationAlert

Here are the B2B marketing metrics that Business Owners should be tracking.

Condensed…

1. Set Shared Goals

• Reach
• Lead nurturing
• Revenue
• Visit-to-lead %
• Lead-to-Marketing Qualified Lead (MQL) %
• MQL-to-Opportunity %
• Opportunity-to-Sale %
• Lead-to-customer %

2. Create Content Offers

• How many leads has this offer generated?
• Have you measured your new contacts?
• How many ‘clicks’ do your calls-to-action receive?

3. Gauge Your MQLs

• How many of these MQLs are you generating month over month?
• How many MQLs do you get from your blog versus email marketing?
• Are more leads being nurtured into MQLs over time?

See on www.g2msolutions.com.au

About kennethcarnesi

Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.