Learn what ‘smart content’ actually is and get tips for implementing it in your marketing.If you’ve been following inbound marketing for a while, you’ve probably heard of the term ‘smart content’ before. It’s one of those terms lots of people use and assume that most everyone knows what it is. But not all of us are in the know — lots of people are searching about it every day. So we wanted to break it down once and for all. What is smart content and how will it impact your marketing? Let’s dive in.What Is Smart Content?First things first: What does ‘smart content’ even mean? In simple terms, smart content is content that adapts to the characteristics of the person consuming it. The goal of smart content is to provide a more relevant experience than could otherwise be achieved through static content….
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Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.
Kenneth Carnesi 
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