So why are marketers showing such strong interest in Visual Content Marketing?I just returned from CM World, a yearly event hosted by the Content Marketing Institute. Attendance was outstanding; up significantly from last year. That’s not surprising when you consider that 78% CMO’s consider custom content the future of marketing (source: http://www.demandmetric.com/content/content-marketing-infographic )
The interest in video content was also peaking. Again, this is not surprising. According to the Custom Content Council, ”Video is the fastest and most consistently growing medium for content marketing — 62% of respondents report using video in their content marketing.” http://www.customcontentcouncil.com/news/nearly-44-billion-new-survey-shows-rise-content-marketing-budgetSo why are marketers showing such strong interest in Visual Content Marketing? Smart marketers realize that consumers are not interested in ads and promotional material, especially when they are online or on mobile devices. A .01% click through rate on display ads pretty much tells that story. Online and mobile consumers, who are in a buying mode, are most often seeking information to help them make a buying decision. And, most of us are visual learners. In fact, 85% of consumers say they would watch videos about products they are interested in, according to e-marketer.com http://www.emarketer.com/Article/Product-Videos-Prove-Their-Worth-Online-Shoppers/1008959.
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Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.
Kenneth Carnesi 
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