Customers just don’t care. They don’t care about which tools you are using, how often they are using them, where you are using them, or how you are using them. They just want you to be there when they need you…. But you see, our customers just don’t care. They don’t think like we do. They think like customers. All they care about is what you’ve done for them lately. They don’t think in terms of content marketing, context marketing, influence marketing, or whatever the next type of marketing will be before someone declares it invalid and throws it out the window. Those are all valid terms, whether they buzz or not, and the nuances and semantic differences make no difference for Sally Shopper and Colin Customer.We may think that topics are being done to death, but that’s because we’re marketers living in Marketingland (which by the way, can be a rather boring and self-centered place). We need to take a vacation to the real world and understand that they really don’t care.Customers don’t think like marketers — like us — and that’s a good thing….
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Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.
Kenneth Carnesi 
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