You might be wondering, what is a content audit? If you don’t know what I’m talking about, your marketing team is likely not being as thorough as they could be in developing your brand’s content strategy.
A content audit is the process of rereading all the content on your site to evaluate where you have gaps in your overall content strategy. Yes, it’s as tedious as it sounds. However, it’s a process that has extreme payoff.
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Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.
Kenneth Carnesi 
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