Journalists pay heed – your next career could be as managing editor of a brand’s community. That’s right. Brands, which inspire everything from love to hate, inspire consumers to talk to them through the web’s multi-dimensional system, making the conversation – and not the advertising – the most important thing a brand must negotiate and nurture. Brands gather communities around them. And where there are communities, there is a need for truth. And truth makes the best stories.The true storytellers need to live in brands, and they must practice the trade made special by journalism – telling the truth of your community, and helping them tell stories. And the people who perform that task best are truth seekers like journalists. Not message flackers.Real journalism – not the tawdry Fox News type or the panic of a breaking news story involving a shooter, when CNN and its ilk, in a rush to be first, get more facts wrong than right – doesn’t shock or manipulate. Real journalism, as it has been practiced by some of the world’s best writers for centuries,…
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Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.
Kenneth Carnesi 
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