Video marketing is like any other marketing tool: it must speak to the core needs of consumers. Video must make an emotional appeal to one of the three primary components of the brain that control human behavior: rationality and logic, emotions and impulses, and the need for survival. For optimal return on investment—and to stand out from the crowd—businesses should employ tactics in their video marketing content that elicit a response from consumers at the deepest level.Here are some insights into the human psyche that can be used advantageously in video marketing…
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Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.
Kenneth Carnesi 
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