Increasing consumer interaction, one of the most common objective for consumer goods producing companies. Companies are diving into the social media mix in a desperate attempt to get closer to their consumers in order to understand them better. But not all companies are doing it right, consumers see Facebook as a private space, a place where they can keep up-to-date on what their friends are doing. Companies should only use Facebook to a the limit of short posts on latest product, campaigns, prize-draw, and maybe store opening. Yes, it’s true that consumers spend more time on Facebook, but that time is allocated for their friends, not companies they are interested in. Have you ever met one person that stalks (yes, we stalk) a brand instead of people on Facebook? NO!
Here’s a few reasons why Google+ should also be utilised by brands:
1. Content Marketing
Unlike Facebook, Google+ is geared…
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Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.
Kenneth Carnesi 
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