By @JackieClews
Are you looking to get more sales, donations, or leads from your email marketing efforts? Then you need to know not just what gets people to open and click on your emails, but what types of content, calls to action, and other criteria gets your subscribers to buy, donate, or signup (convert).
Use an email marketing program that tracks conversions
Does your list have a conversion rate of two or 10 percent?
Many tools like Hubspot and Mailchimp can track your conversion rate within the platform but you can also do it manually in an excel sheet by entering the number of visits and contacts or sales to calculate your conversion rate per campaign.
For example…
If you had five purchases from a list of 50 subscribers then your conversion rate would be 10 percent.
5 / 50= .10 (10%)
Purchases / Visits = Conversion Rate
Now that…
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Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.
Kenneth Carnesi 
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