A Call to Action (CTA) is content that motivates you to do something. Using CTAs are essential for a successful marketing campaign and driving traffic to landing pages.
…You need to have a compelling reason for your call-to-action. Otherwise, there’s not much point. When brainstorming ideas for a CTA, start by asking yourself why you want one. What do you want to accomplish with your campaign?
Obviously, you want to make money, but how will you do so? Think of the call-to-action as the means to your end. If you want to sell more products, how will you accomplish that goal? Perhaps the aim of your CTA will be to increase traffic to your website, or build awareness of a specific product….
See on www.inboundnow.com
Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.
Kenneth Carnesi 
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