Major Online Retailers Say The Power Of Email Is Dying

Email is losing its power as a marketing tool for online retailers, according to senior-level executives at Gilt Groupe and Rent The Runway.Fewer consumers are opening promotional emails, especially since Gmail added a new setting in August that automatically archives promotional messages into a tab separate from users’ inboxes, executives said.”I think everyone would probably agree that email, even before the shift with Gmail, was becoming a less and less powerful channel,” Jennifer Fleiss, cofounder and president of Rent The Runway, said at Business Insider’s Ignition 2013 conference….

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Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.

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