Email is losing its power as a marketing tool for online retailers, according to senior-level executives at Gilt Groupe and Rent The Runway.Fewer consumers are opening promotional emails, especially since Gmail added a new setting in August that automatically archives promotional messages into a tab separate from users’ inboxes, executives said.”I think everyone would probably agree that email, even before the shift with Gmail, was becoming a less and less powerful channel,” Jennifer Fleiss, cofounder and president of Rent The Runway, said at Business Insider’s Ignition 2013 conference….
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