There is an under appreciated difference between a story and an idea.A story is captivating and memorable. It entertains and often stays with you for longer than you thought it would. An idea, in contrast, is a spark. It happens in a moment and then it’s gone. And if you missed it or if you never acted on it … then you lose it.
Recently I’ve been to several storytelling events. One gathered together a dozen innovators to share their stories on human behavior. Another curated every form of storytelling you could imagine – from stop motion Vine video creators to street opera singers. Each offered an amazing collection of stories that entertained and inspired. And I remember those stories….
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