“We’re limiting the opportunity for our readers to understand all the intersecting impacts by reducing context to a few paragraphs of background.”My prediction isn’t particularly snazzy. It doesn’t require drones or sensors or wearables. It gets back to common sense, highlighting our role as an industry in creating informed citizens. 2014 will be the year of contextualization.News organizations have so far been bad at contextualizing information. We publish articles on a 24-hour news cycle and expect readers to figure out how to connect the dots on their own. We use one sentence near the top of a story to rehash concepts we may have covered at length in previous articles. Rarely do readers follow a story from the beginning — but when they jump in at the middle, we don’t help guide them through what they’ve missed. And we essentially write new content that we then throw away at the end of the day. Content shouldn’t die by design….
See on www.niemanlab.org

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