How to Gracefully Transition from Keywords to Topics

Since Google recently switched all of its keywords to “not provided,” many SEOs have been frantically searching for a new way to conduct keyword research. But is finding alternate ways to acquire keyword data really the best solution to this problem? Yes, you still need to find some creative ways to gather information on keywords, but perhaps this update actually signaled a widespread shift towards focusing on topics instead of keywords.

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Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.

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