As 2013 draws to a close, and the Social Media Insider unleashes below the first in a two-part series of predictions, what strikes me about social media is how established it is. It certainly doesn’t feel new anymore. Maybe a better word for how it feels is — embedded.
The distinction I’m making is that it’s so much a part of digital life that it seems unfathomable to imagine a world in which you couldn’t tweet out a story you thought other people might enjoy, or check out someone’s c.v. on LinkedIn, or share a picture or anecdote on Facebook, or get a quick laugh out of a video on YouTube. Or destroy your career in the time it takes to tap out 140 characters. It’s hard to remember the Internet pre-social….
What this means for the prediction business in social is that 2014, while not exactly being same old, same old, will be iterative. The revolution, people, is over, even as new platforms emerge and the Internet of Everything may mean it’s possible for your refrigerator to tweet.
With that, here are 2014 predictions for five well-known social platforms, particularly for their ad models….
See on www.mediapost.com

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