Yearly Archives: 2013

The Shifting Sands of Marketing Excellence

In my recent post, I talked about the need for Agility, Authenticity and Passion along with the “four C’s” which describe the pillars of great marketing today. Let’s take a look at some examples of great marketers and great companies

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Mobile Marketing on the Rise for Consumers and Retailers | ProFromGo

Mobile ads and mobile marketing are showing massive growth and there’s more expected next year, notes Advertising Age. See on http://www.profromgo.com

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Many marketers unprepared as deadline looms for new SMS guidelines

Marketers who do not have prior written consent from consumers to send them marketing messages via SMS will potentially face fines of up to $1,500 per unsolicited message starting Oct. 16 under new guidelines. See on http://www.mobilemarketer.com

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Dairy Queen Franchises Succeeding with SMS Marketing  | Mobile Marketing Watch

Dairy Queen Franchises Succeeding with SMS Marketing http://t.co/JQ2l3kyqMg See on http://www.mobilemarketingwatch.com

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60% of Global Mobile Users Prefer SMS Marketing – Mobile Marketer

Let’s face it, consumers don’t watch TV for the commercials. And they don’t own smartphones for the mobile ads that routinely target them. So finding ways to. See on http://www.mobilestorm.com

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The Truth About SMS Marketing | MyGuestlist – The World’s Most …

With today’s fast pace of life and even faster drive of technological advancement, the way people communicate has drastically evolved. The days of phone calls to say you’re running late or wishing someone happy birthday … See on http://www.myguestlist.com.au

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No creme brulee? Changing the Boston College CEO Club luncheon is not easy – The Boston Globe

Rule number 1 of CEO club: Don’t mess with the creme brulee. Tongues are wagging after last week’s Boston College Chief Executives’ Club luncheon, the monthly gathering of business A-listers at the Boston Harbor Hotel. See on http://www.bostonglobe.com

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Asian Development Bank to lend Kazakhstan $125 million for Shymkent … – Tengrinews

Asian Development Bank to lend Kazakhstan $125 million for Shymkent … See on en.tengrinews.kz

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Inflation in Kazakhstan amounts to 0.2 percent for September 2013 – Trend.az

Inflation in Kazakhstan amounts to 0.2 percent for September 2013Trend.azInflation in Kazakhstan amounted to 0.2 percent in September 2013, a report from Kazakhstan’s Statistics Agency said. See on en.trend.az

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TABLE-Long-term credit ratings for Kazakhstan banks – Reuters

TABLE-Long-term credit ratings for Kazakhstan banksReutersOct 2 (Reuters) – Following are long-term credit ratings for Kazakhstan’s major banks as defined by international ratings agencies Standard & Poor’s (S&P), Moody’s and Fitch. See on http://www.reuters.com

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