Mobile market research and mobile surveys have become a hot subject in the past year. Researchers are finally coming round to the idea of doing some of their customer research and insight creation using mobile devices. Slowly but getting there!
But do you know who likes mobile surveys even more than market researchers? Consumers. They are more mobile now than ever before and the shift from computer browsing to smartphone browsing (and shopping, using social networks, watching videos, listening to music, playing games, etc.) has happened faster than anyone thought possible.
Mobile is no longer an afterthought, it should be a goal from the start. In this article we explore the enormously exciting benefits of people taking part in research on mobile devices. A thrilling journey into new insights, what they mean and why they matter. Research at the speed of 3G (and soon even 4G)!
See on thoughts.theopinioncompany.com
Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.
Kenneth Carnesi 
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