Researchers at Ovum are predicting that Apple will launch a mobile payment platform in 2014 and in the process drive the sector onto a new level.
UK research firm Ovum made the observation that Apple will launch a payment solution as part of its forthcoming 2014 Trends to Watch report, which also speculates revenue growth for mobile payments will be slow and steady for the 12 months.
“Over the last few years Apple has been putting in place the pieces that in 2014 will see it finally launch a fully-fledged, unified mobile payments platform. This will have a positive impact on consumer uptake and use of m-payments, but may have a negative impact on other players hoping to gain market dominance in the space,” stated a press release from Ovum that accompanies a report into mobile payments trends in 2014.
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