Of those who download a brand’s mobile app, 68% opt-in to receiving push notifications from that app, according to Responsys research. Here’s why push is one of the most promising areas of mobile marketing today.
If you haven’t started developing a strategy to strengthen your customer relationships using push, now’s the time to start.
However, the opportunity for push notifications doesn’t start and end with mobile apps. While the bulk of push notifications today are delivered on mobile phones and tablets, they are quickly expanding to reach all kinds of new internet connected devices – such as desktops, e-readers, entertainment systems, and even cars. In fact, the world will have more connected devices than people – 75 billion devices connected to the “Internet of things” by 2020. 75 billion. Wow. This opens up a whole new range of possibilities for marketers.
See on www.responsys.com
Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.
Kenneth Carnesi 
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