We’re shifting into a world in which smartphones and tablets are beginning to rule the roost in terms of connectivity. More people are searching for inform
In this article Jayson DeMers discusses the explosion of web searches using mobile and tablet devices, and how to optimize your company’s website to be properly viewed on this rapidly expanding search area as well as the traditional desk top and lap top computers.
Both he and Google recommend that websites are now designed to the responsive web design standard as opposed to the traditional designs with as separate system for mobile devices. They also make a number of recommendations for behind the scenes programming which will enable your company’s site to be quickly and relevantly found by search engines, especially on mobile platforms.
As more and more searches are being done by individuals on mobile devices it is critical for your company that your web content is mobile friendly, as many of these mobile searches are done on the spur of the moment as opposed to desk top searches which often used for other things than the searcher being a consumer (Ie. School research, etc.). These sites also need to have accurate location data for retail locations imbedded in the site, this is especially true for any company that markets consumer goods. Examples of companies that could be advantaged by such links on responsive web sites are: pubs, clothing stores etc. that individuals may be looking for when they are already out of the house and decide to make an opportunity purchase. On the other hand companies whose products are primarily long lead items or more major purchases making their sites optimised for the mobile consumer is less critical, at least in the short term, as very few individuals purchase wind turbines or driveway paving on the spur of the moment.
This is my submission for marketing trends #1.
See on www.searchenginejournal.com
Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.
Kenneth Carnesi 
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