The 3 Types of Content Promotion Tools

Content marketers are maturing as the Web becomes increasingly saturated with content vying for attention from consumers. Meanwhile, industry conversations are shifting focus from content quality to audience exposure. Promotion and distribution strategies are gaining traction as brands come to realize that high-quality content may not be enough; optimal results cannot be achieved without exposure to the optimal audience. But fear not, marketers. You don’t have to go it alone — there are many tools available to build a successful promotion and distribution strategy.

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Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.

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