Distinguishing the Wise from the Foolish.

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The standout reason why SMS messaging is a brand’s “sock” is that while it is an essential part of a marketer’s mobile engagement strategy, it is generally flavorless and looks exactly like the marketing strategies of competitors … See on http://www.luxurydaily.com

In 2013 the percentage of in-store sales where mobile phones were used as part of the shopping journey stood at 6.8%. This equates to £18bn of sales, a figure 45% up on 2012. See on econsultancy.com

These 10 keyword research tools can be used in place of the Google’s Keyword Tool and help you optimize your content marketing initiatives. See on http://www.pamorama.net

From wearable tech to the future of CES itself, here are the five big questions CES 2014 needs to answer. See on http://www.digitaltrends.com

Secondary Stock Offerings Keep Questionable Techs Afloat Barron’s I’ve been reviewing a decade’s worth of follow-on stock offerings by information technology companies based in the U.S.—793 deals, to be exact—which raised $77 billion for 470… See on online.barrons.com

The largest country in the region, with one of the highest per capita incomes in Central Asia, and known for an ambitious plan to become a significant emerging economy, Kazakhstan is a hotbed of development. See on soufangroup.com

Kazakhstan remains the most attractive, and the only viable, pharmaceutical market in Central Asia for multinational drugmakers in terms of the overall regulatory environment and ease of doing business in comparison with neighbouring countries … See on http://www.sbwire.com

In the tech industry, patents equal profits. For some Canadian companies, as CBC’s Kate Porter finds out, defending patents has itself become a business. See on http://www.cbc.ca