Mike Arauz, one of the many bright strategists at Undercurrent suggests it’s time for us (digital strategists especially) to become square-shaped. He claims, “you should just know everything.” In a post on Medium , he declares that if you work at the intersection of people, business and technology — I think that would include all of us — you need “an expansive approach to cultivating your expertise.”
He offers a list that might be a bit more technical than most of us want to explore, but a look at any of the emerging technologies validates his argument.
Digital printers will soon let us make our own products (eye glass frames, light fixtures, toys), print clothing items (tactile screens that let us feel the material are coming), and prepare dinner (or at least dessert.) If this doesn’t change how we market, sell and distribute, it will certainly affect consumers’ expectations for customization….
See on socialmediatoday.com
Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.
Kenneth Carnesi 
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