After outflanking and outlasting competitors, it is on top of the genome-sequencing business—just as that market is about to soar in importance. See on http://www.technologyreview.com

Academics at CMU will try to extend Yahoo’s services with mobile apps that act like personal assistants. See on http://www.technologyreview.com

Link-based SEO techniques are gradually giving way to other practices as our industry goes through a content marketing phase. While everyone’s on board with it, few consider how content truly fits into their digital strategy and why they are doing it.…

See on http://www.seosandwitch.com

Businesses that already have social media marketing teams should use 2014 to make sure they’re getting the best results from their teams; businesses that don’t have a team should make one. See on socialmediatoday.com

“If brands tell stories, it might be useful that those stories are informed by the universal myths that recur over time and across geography and culture. These myths resonate with people at a very deep level.” See on http://www.brandingstrategyinsider.com

The Future of Digital Marketing Is YouFRONTLINEThe biggest players in the data market are the U.S. government, with its vast web of classified programs; and commercial interests, including data brokers. See on http://www.pbs.org

NFC Quickly Catching Up to QR Codes and SMS in Ticketing Market Mobile Marketing Watch NFC Quickly Catching Up to QR Codes and SMS in Ticketing Market 300×144 NFC Quickly Catching In recent years, Near Field Communications (NFC) technology has……

Looking for examples of brands using text message marketing? If so, this is your lucky day! The team at Tatango has created this blog post to highlight the top 100 text message marketing campaigns, and how to opt-in to each ……

Diebold’s Mattes believes company can succeed by re-igniting its innovationCanton RepositoryDiebold has teamed with Paydiant, which has two patents for mobile transactions. See on http://www.cantonrep.com