Ten Examples of Subliminal Advertising in Social Media

Subliminal advertising is slowly creeping its way into social media.In 1957, market researcher named James Vicary inserted the words “Eat Popcorn” and “Drink Coca-Cola” into a movie. The words flashed on a single frame, long enough for the subconscious to absorb it, but too short for the audience to consciously acknowledge it. The subliminal ads supposedly created an 18.1% increase in Coke sales and a 57.8% increase in popcorn sales, notes Business Insider.

While this all sounds convincing, Vicary eventually admitted that he fabricated his findings as a marketing stunt, and many experts debate whether using subliminal advertising really works, or if the idea is just another example of pop psychology. Still, some companies now attempt to use their own version of subliminal advertising on social media websites….

See on www.toptensocialmedia.com

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Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.

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