Sellers who’ve done their homework know that providing quality information to prospects during the research and buying process increases their chances at closing the sale. But things are getting so noisy that many businesses won’t be heard until the sale is over and your competitor beat you to the finish line.
With so much content available, one might think that’s a positive for the average consumer. But when you sit down and crunch the numbers, there’s a finite amount of content that can be consumed by any one human. Today, an average American spends about 10 hours a day consuming content, a number that has risen steadily year over year.
There’s a threshold to the amount of attention we can to devote to content, which will further challenge a marketer’s ability to get messages seen and heard by their target audience.
While content is the new currency with which we establish our business’ trustworthiness, the question now is…How will our content marketing messages get seen and heard above the noise?..
See on www.krusecontrolinc.com
Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.
Kenneth Carnesi 
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