The endgame of SEO is real people, readers, and users who are performing queries and reading content. However, social media is the actual venue where people are interacting today. Social users trust their social network for job recommendations, product purchases, personal encouragement, and news on current events.
It doesn’t really matter that Google doesn’t count your social signals, because you have an audience that is completely immune to any algorithm change.
Read more at: http://www.business2community.com/seo/dirty-secret-social-media-seo-0851868#!E4QRH
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