See on Scoop.it – e-commerce social media
Putting a person at the controls increased traffic and engagement by just about every measure. Now the question becomes: Is that boost worth the extra human effort?
May 22 was World Goth Day! To celebrate, NPR’s main Twitter account, @nprnews, sent out a tweet to its 2 million-plus followers sharing a 2013 NPR story on Goth Barbie. It earned 156 retweets — among the highest of anything NPR shared that day.
On a normal World Goth Day, NPR wouldn’t have sent that tweet, because its Twitter account is typically automated with an RSS feed of NPR stories. But last week, it ran an experiment by manually controlling the Twitter account during business hours.
How’d it go? During the five days of manual updating, there were 142,219 visits to NPR’s website from @nprnews tweets — a 45 percent increase from the average (98,213) of the five weeks leading up to the experiment, according to NPR’s Google Analytics data. Links tweeted by @nprnews were clicked on nearly 100,000 more times than links shared automatically the week before, information from its bit.ly account revealed. And the account gained 5,010 followers — about 14 percent more than the week before….
See on www.niemanlab.org
Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.
Kenneth Carnesi 
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