…Content marketers are incredibly uncertain about how they’re measuring the success of their content.In April and early May 2014, Contently surveyed 300 marketers split evenly across B2B and B2C businesses about their content goals and measurement practices. Here are some key findings:
• 90 percent of marketers expressed uncertainty that their key content metrics are effectively measuring business results.
• 73 percent of marketers said brand awareness was the goal of their content.
• 69 percent of marketers said that they were using pageviews and unique visitors to measure content, while fewer than half are examining time on site. Yet, 50 percent of respondents expressed a desire to be able to measure how much real attention users are paying to their content.
• 7 percent of respondents are not measuring the success of their content in any way….
Source: www.adweek.com
Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.
Kenneth Carnesi 
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