Few tweets we’ve sent out from @NiemanLab have gotten as much attention in the media world as this one:
Want to understand the future of news?
The it in question is a Twitter Card, which is the same tool you use to make your article pages look nice in expanded view on Twitter, with a nice headline, image, and description. But in this case, you want to use the Lead Generation Card, which allows you to connect your Twitter account to whatever service you use for your email newsletter. (We are happy Mailchimp customers; instructions for Mailchimp are here.)
One reason publishers aren’t using Lead Generation Cards as much as they might is that it’s a little confusing. You need to have a Twitter Ads account to build a Lead Generation Card — but you don’t need to actually buy an ad….
Source: www.niemanlab.org
Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.
Kenneth Carnesi 
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